Covemaecker Anne – Marie

Since joining Proximus in 1998, Anne-Marie Covemaecker (1972) has grown from a junior sales professional to a senior executive leading the most strategic and complex ICT servicing operations at Proximus NXT. Her career reflects not only exceptional performance but also a remarkable ability to embrace transformation, from implementing agile methodologies in a resistant environment to pioneering groundbreaking projects in the domain of outsourcing, SIAM, cyber and national security.

Anne-Marie Covemaecker, as Operations Lead Government at Proximus NXT, manages the critical digital arteries of the Belgian state. Her current teams service strategic accounts such as the Federal Government, Ministry of Defence, Flemish Government, EU Institutions and Nato where her credibility, her strategic acumen and her ability to engage with C-level stakeholders have earned widespread respect across the customers and the Proximus Group.

Beyond driving operational excellence and sustainable business growth and customer satisfaction, she is known for building high-performing teams where people feel proud, trusted and motivated to excel. Her leadership combines a sharp focus on delivery with a deeply human approach, which proofs that great leaders grow both results and people.
Her profile stands out for its emphasis on ‘leading from within’. Covemaecker advocates for a modern leadership style that reconciles high-level executive responsibilities with personal authenticity, citing her own experience of raising four children while leading at the top level. She actively mentors women within the Proximus Group to build confidence, aiming to ‘shape an ICT sector where diversity and inclusion are seen not as ideals, but as sources of strength’.
Anne-Marie Covemaecker represents the women who lead from within, quietly powerful, purpose-driven, and proofs day by day that true leadership doesn’t seek the spotlight, it creates it for others.